Pearl Izumi announces new ‘social purpose,’ sets ambitious sustainability goals

By Stephen Frothingham

By 2022, the brand plans for 90 percent of its total product line to be made from recycled, renewable or organic materials.

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi has announced a new “Social Purpose” statement and some ambitious goals for sustainability.

The Shimano-owned brand’s new statement is: “Because we believe how we live shapes how future generations ride, we pledge to Ride More and Do More.”

In addition to other changes — such as reducing the use of garment hangtags and paper catalogs — the company plans to introduce new sustainable technical fabrics for its spring 2019 product line. Its pledging that by 2020, 30 percent of the Pearl Izumi line will be made of recycled materials. And by 2022, the brand plans 90 percent of its total product line will be made from recycled, renewable or organic materials.

The brand’s president, Chris Sword, said, “Put simply, this is who we are. Pearl Izumi was founded on, and we deeply believe in, two things: the love of cycling, and more importantly, love for future generations.”

“This is important because our team cares deeply about it. We are leading the industry in sustainability and environmentally-friendly actions, and we’ve had 60-plus years of positive influence on …read more

Via:: Bicycle Retailer and Industry News