Interbike expands expo space outdoors and incorporates test track

By Stephen Frothingham

The show’s Open Air District offers a fresh air experience during the show

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the addition of a new featured area of the expo located just outside the door of the Reno Sparks Convention Center.

The New Open Air District will incorporate brand booths, The Circuit test track, ePowered by BOSCH, food and beverage options, shaded seating and more. The Open Air District will launch with a number of brands already committed, including 100%, Bafang Electric Motor Co. LTD, Cycle Force Group (Ridley, Eddy Merckx and other brands), myStromer USA, Raleigh Electric, Tern Bicycles and more.

“The mid-September weather in Reno has historically been very comfortable, ranging from daytime highs in the low 80s, to evening lows in the 50s,” said Justin Gottlieb, the interim show director for Interbike. “This makes for a prime opportunity to mix up the expo experience by spending time both indoors and outdoors, adding a different dimension to the show. It’s likely to be the preferred lunch spot for Interbike attendees who will also be able to interact with key exhibitors in the Open Air District infield, relax in a shaded area and of course, test a variety of …read more

Via:: Bicycle Retailer and Industry News