Trek, with retailers’ help, expands donations to NICA

By Stephen Frothingham

WATERLOO, Wis. (BRAIN) — Trek Bicycle — which has already pledged $1 million to the high school mountain bike racing league — is expanding its planned donation program.

The additional funding will support existing National Interscholastic Cycling Association leagues, establish a solid financial foundation for new leagues, and support the development of league coaches and directors.

The company will continue to contribute $1 from the sale of each mountain bike to the National Interscholastic Cycling Association. It also will donate $10 from the sale of each full-suspension mountain bike. That program is expected to generate $1 million for NICA within five years of the program’s launch in 2016. A large percentage of Trek dealers have pledged to match those donations.

All existing leagues will receive $5,000 a year from the newly established funding structure.

Trek will provide a three-year funding structure for all new leagues to provide capital during a league’s formative years. This annual contribution will ensure new leagues launch with a solid financial foundation, the company said. Every new league established will receive $20,000 in the first year, with contributions of $15,000 and $10,000 in years two and three respectively.

NICA will use the additional funding to help develop and …read more

Via:: Bicycle Retailer and Industry News