Serfas ends direct sales to Amazon

By Stephen Frothingham

PHOENIX (BRAIN) — Serfas has ended direct sales of its products to Amazon. The accessories brand said it will still allow its authorized dealers to sell through Amazon as long as they sell under the name registered on their dealer agreement and they follow the brand’s guidelines and MAP policy.

“Serfas has always been an IBD-first company and we will do everything we can to support that relationship,” said Erik Braucht, the company’s general manager.

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Via:: Bicycle Retailer and Industry News