PARSIPPANY, N.J. (BRAIN) — Kent International has hired John Georger as VP of sales for its Univega USA line. Earlier this year, Kent announced its plan to bring back the brand, an IBD mainstay.
Georger is an industry veteran who’s worked at GT, Giant and, most recently, Felt, where he was national sales manager until January of this year.
In his new role at Kent, Georger will be in charge of Univega’s sales and distribution.
“This is a historic moment for us as we will be producing all of our Univega USA bikes and e-bikes in our South Carolina factory,” said Scott Kamler, Kent International’s president. “I know there will be skeptics but they will quickly see that we will be building great bikes with IBD-level componentry. John knows and lives IBD and all key decisions will be made by him.”
Georger will officially start in two weeks. He will set up shop for the office in Buffalo, New York.
Georger can be reached at email@example.com or (716) 523-6592.