VANCOUVER, British Columbia (BRAIN) — Lululemon, which invested in the cycling clothing brand 7mesh Industries last June, will be offering a selection of the clothes in 24 Lululemon stores and online this summer.
The stores will get a pop-up showcase featuring a 7mesh women’s and men’s cycling outfit consisting of Quantum Jerseys, WK2 and MK2 Bib Shorts, and Resistance LE Jackets. The same collection is now available at lululemon.com.
“We’re super excited to launch these retail pop-ups,” said 7mesh’s president, Tyler Jordan. “The opportunity to introduce our brand to Lululemon’s worldwide legion of active, apparel-savvy fans is a dream for a small, independent company like ours. This is an excellent complement to our specialty retailer driven business.”
The 24 lululemon locations selected include seven in Canada and 17 in the US, including markets like Atlanta, Boston, Denver, Los Angeles, New York City, and Vancouver.