Interbike introduces new retailer-led education track at the September show

By Stephen Frothingham

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the addition of a new educational track whereby key retailers will share their experiences on specific topics relevant to all IBD’s today. These Retail by Retailers sessions will be presented in either a one-on-one interview or panel discussion format during the Interbike Expo, Sept. 18-20.

The Retail by Retailers discussions were designed based on feedback from the Interbike Retail Advisory Board and in partnership with The Mann Group and the National Bicycle Dealers Association. The objective was to highlight important topics impacting IBD’s today and to learn from other retailers who are having success in those areas. Early confirmed sessions include: