Triathlon retail franchising companies combine as Playtri acquires Endurance House

By Stephen Frothingham

DALLAS (BRAIN) — Playtri Franchising LLC, a Dallas-based retailer and franchiser, has acquired Endurance House International LLC, a Madison, Wisconsin-based franchiser.

Playtri was launched as a coaching company in 2000 and later opened five stores in the Dallas area. It announced in January 2017 that it was selling franchises; the first franchise opened in May last year in North Fort Worth; there are now seven locations in total.

Endurance House was founded in 2006 and began franchising in 2012. Today Endurance House operates 12 stores in nine states with another location opening soon. Two of its franchise locations closed this spring, one in Florida and one in Southern California. Endurance House founders Jamie and Tara Osborn will remain with the Playtri leadership team.

Playtri said the acquisition “will combine two powerhouses in the world of triathlon retailing into the largest chain of triathlon-focused retail locations in the nation, with 18 locations in nine states.”

Playtri ‘s founders are the husband and wife team of Ahmed Zaher and Staci Brode. Zaher is a former member of the Egyptian Olympic swim team and 8-time Hawaii Ironman finisher. Trained as a mechanical engineer, Zaher has extensive experience as a Shell …read more

Via:: Bicycle Retailer and Industry News