SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel will be distributed in Australia by Vivelo ltd., a distributor based in Queensland.
The clothing brand said Vivelo will carry a large seasonally relevant assortment of Club Ride products beginning next month.
“Vivelo is an established bike accessory and component distributor that will foster and grow our independent retailer business in this part of the world,” said Mike Herlinger, the CEO of Club Ride Apparel. “This relationship not only enables our dealers to better manage their inventory, but also establishes a new level of brand marketing and product availability.”
Dave Stallan, the president of Vivelo, said, “I see Club Ride as both the pioneer and leader in the performance lifestyle bicycle clothing category.
“This partnership fills a growing and needed clothing category in our role as a distributor for the network of independent bike shops that we service. In addition, this relationship provides Club Ride’s current Australian retailers will have the ability to quickly order a broader range of SKUs, to maintain a strong brand presence in their stores.”