The NPD Group’s Matt Powell to speak at Interbike

By Stephen Frothingham

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Matt Powell, the vice president and senior industry adviser for sports at The NPD Group, will present the latest retail and consumer shopping trends in the cycling industry at an Interbike session on Sept. 19.

Powell is a recognized expert on the sports, outdoor and recreation marketplace. He plans to provide an in-depth look at current market trends and dynamics, the social forces that are driving those trends and the knowledge of who is walking into retail stores today and what is driving them there.

“Matt presented a similar session for attendees at one of our sister shows earlier this year, and the room was jam-packed,” said Justin Gottlieb, Interbike’s interim show director. “When you combine the powerful trends information that Powell will share, with a session from one of the leading retail industry futurists (Doug Stephens), these back-to-back presentations alone will give retailers some incredible information to digest and act upon.”

Powell’s session, “Shopping Trends of the Cycling Consumer” will take place at the Interbike Expo on Wednesday, Sept. 19 at 8 a.m. Stephens’ session, “Reengineering Retail: The Future of Selling in a Post Digital World” will start at 9 a.m.

Powell said, …read more

Via:: Bicycle Retailer and Industry News