True Communications moves into content creation with Matthew Ankeny hire

By Stephen Frothingham

True also announced that Peter Nicholson has been promoted to vice president.

SAUSALITO, Calif. (BRAIN) — True Communications has expanded its communications offerings to include content creation with the hire of Matthew Ankeny as senior content director. Ankeney was most recently with Gear Patrol. True also announced it had promoted Peter Nicholson to vice president.

Mark Riedy, the founder and CEO of TRUE, said, “We offer a complete suite of services for our clients, and have identified content as a rapidly growing area where businesses can benefit from our expertise. Through content creation, social media strategy and management, and media relations, we’re able to fulfill client communications needs from concept to circulation.”

Ankeny has experience in creating print, online and social copy, images and videos. “Matt’s expertise in professional-grade content creation allows us to offer clients the absolute best creative execution, with a strong network of both agency and editorial talent,” Riedy said.

Nicholson has been with True since 2010 and has assisted with and led a wide range of key accounts. “Peter has been integral to True’s success and expanding his agency responsibilities will allow us to deliver the outstanding results our clients expect as we continue to grow,” Riedy said.

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Via:: Bicycle Retailer and Industry News