Trek and Make Him Smile agree to settle Farley trademark suit

By Stephen Frothingham

MADISON, Wis. (BRAIN) — Trek Bicycle Corporation and Make Him Smile, Inc. have agreed to settle their lawsuit over Trek’s use of the name Farley for one of its fat bike models. Terms of the settlement have not been released and it still has not been approved by the court.

Make Him Smile filed suit against Trek in a Los Angeles court last September, saying that it owned rights to the late actor Chris Farley’s intellectual property and that Trek had capitalized on the trademark without permission. Make Him Smile’s president is Kevin Farley, Chris Farley’s brother.

BRAIN emailed Trek’s spokesman and Make Him Smile’s law firm Wednesday afternoon but has not received a response. Bjorling told the Madison State Journal that terms of the settlement were confidential and that Trek planned to continue marketing Farley-branded bikes.

Chris Farley died in 1997. The lawsuit had noted that Trek Bicycle Corp. CEO John Burke lives in the same Wisconsin community — the Village of Maple Bluff, adjacent to Madison — where Farley was born. The suit claimed the Farley and Burke families socialized and attended the same country club.

The suit also alleged that a 2013 …read more

Via:: Bicycle Retailer and Industry News