Rotor now distributing MET helmets in North America

By Toby Hill

SALT LAKE CITY (BRAIN) — Rotor America has reached a distribution agreement with Italian helmet brand MET, taking over North American distribution and sales of MET’s full range of cycling helmets.

“Partnering with Rotor allows our brand to be linked to a very technical cycling company and to service our retail partners more adequately and efficiently. We’re excited to work with their distribution team and couldn’t be more satisfied with the association,” said Pablo Alvarez, global sales manager of MET Helmets.

Lori Barrett, Rotor America’s vice president of business development, said, “Rotor America is excited to add MET helmets to our catalogue. MET is a perfect complement to the Rotor brand in North America, and the U.S. market is ready for a helmet that captures the style & substance of the top European riders.”

Dealers can contact their Rotor sales representative or the internal sales team in Salt Lake City at 801-393-4822. The North American product assortment is available for viewing at

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Via:: Bicycle Retailer and Industry News