Podium Imports to distribute Tailwind Nutrition in Canada

By Stephen Frothingham

PENTICTON, British Columbia (BRAIN) — Podium Imports has been appointed the exclusive Canadian distributor for Tailwind Endurance Nutrition.

Tailwind, based in Durango, Colorado, was developed by Jeff and Jenny Vierling from a need to find an all-day source of nutrition, hydration and electrolyte replacement that would upset the stomach.

“Now that we have established Tailwind in the U.S., we can turn our attention to other markets,” said Tailwind co-founder Jenny Vierling. “Canada is our first international market, and Podium was a natural fit for us as they are already working with any shop that we have spoken to, and they effectively cover both bike and run categories.”

Podium owner Brian McCoy said, “I am very excited to be adding this brand to Podium. The organic roots of the company are much like ours, and there is plainly demand in the Canadian market for Tailwind. It was actually several of our dealers that identified Tailwind as a brand they would like local access to, so the existing demand tells me a lot about the future success of Tailwind in Canada.”

Tailwind Nutrition is available in 30- or 50-serving bags and single-serve packets, with caffeinated and non-caffeine flavor options. …read more

Via:: Bicycle Retailer and Industry News