IRVINE, Calif. (BRAIN) — After more than a decade in business, Orange County’s ARB Cyclery’s last day of business was May 31.
Bruce Marshall bought the shop, then called A Road Bike 4 U, from founder Bob Murphy in 2009. Marshall took the store, which catered to the high-end road cyclist, from 1,200 square feet to 3,600 square feet in 2011, and over the years built up a loyal clientele. The shop offered group rides and clinics, coaching, VO2 max testing, massage and bike fitting, and Marshall said it had become a destination shop.
“We were one of the first in the region to use Retül fit and have a Guru Dynamic Fit Unit. We built a road shop that had all the services a rider needed. But things have changed. Online competition, shrinking margins, showrooming and high sales tax affected us. A tax of 7.75 percent on $5,000-$10,000 bikes is a lot, and when the customer can buy it out of state from other retailers with no sales tax, we felt that,” Marshall said.
“And, I’ve also come to realize that people are trained not to buy at full retail anymore, and with the internet …read more