Endurance House triathlon stores in Florida and Southern California shutter

By Stephen Frothingham

AUSTIN, Tex. (BRAIN) — Endurance House locations in Jacksonville, Florida, and Laguna Niguel, California, have recently closed. The two stores were independently owned and operated franchises, each with an average four to six employees and around 3,000 square feet in size. The assets of the Laguna Niguel store are currently being sold at auction.

Endurance House owners Jamie and Tara Osborn founded Endurance House as a single store in Madison, Wisconsin, in 2008 and launched the franchise model in 2011, opening 13 more stores in California, Florida, Georgia, Colorado, Indiana, Missouri and Wisconsin.

“We’re not immune to challenges in the industry, that’s for sure. We’ve done some things well but we’ve also had our business setbacks,” Jamie Osborn said. “It’s tough to grow a national brand with multiple stores without any setbacks, particularly when there are some significant industry headwinds. We hate it when we have setbacks and want earnestly for every store to do great and blow it out of the water, which isn’t necessarily realistic. Closures happen, but it doesn’t mean the business model is flawed. We have many stores currently performing at an extremely high level and exceeding sales expectations.”

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Via:: Bicycle Retailer and Industry News