By Toby Hill
WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has hired Dave Snow as its West Coast/Canada sales manager for the sunglass brand’s bike, run and golf specialty business.
“The active sport channels for Tifosi are the strongest portions of our business. Dave is an industry veteran and we require expert sales management to focus on these key areas for the company,” Tifosi co-founder and CEO Joe Earley said.
Snow has more than 20 years of sales management experience, including recently serving as the North American sales manager for Ryders Eyewear.
“I couldn’t be more excited to join the Tifosi Optics team. It’s not only Tifosi’s commitment to an affordable, high-quality product that I love. It is also the extent to which Tifosi values their customers and partners,” Snow said.
“Today, we see many brands losing their capacity to engage with their base as they lose their independence to larger companies. Tifosi’s continued commitment to relationships is second to none and it shows in the fact that they are the No. 1-selling eyewear brand in specialty cycling and running stores. I look forward to contributing to the continued success of this truly special, independent eyewear brand,” he added.