BMC plans collaboration with Red Bull Advanced Technologies

By Stephen Frothingham

GRENCHEN, Switzerland (BRAIN) — BMC Switzerland has announced a collaboration with Red Bull Advanced Technologies, the company that has developed technology used by the Aston Martin Red Bull Racing Formula One program. The company also has developed technology for sail boat racing and air racing.

The companies said Red Bull will focus on developing “integrated electronic technologies to enhance the cycling experience for every bicycle rider.”

Red Bull’s Christian Horner said, “There are a huge number of parallels between cycling and motor sport, encompassing materials technology, aerodynamics, human performance analytics, as well as increasing use of electric power solutions. This collaboration is an exciting one for Red Bull Advanced Technologies as we believe that together with BMC Switzerland, who is an undoubted pacesetter in the world of cycling, we can deliver some innovative developments in bike technology. It’s a fascinating project that we’re looking forward to working on with BMC Switzerland.”

David Zurcher, the CEO of BMC Switzerland, said, “We are delighted to welcome Red Bull Advanced Technologies to the world of cycling and are very excited to sign a technical collaboration agreement working closely together on future projects. BMC Switzerland’s brand DNA is built on a strong performance and racing …read more

Via:: Bicycle Retailer and Industry News