Race Across America launching consumer festival at event start

By Toby Hill

OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.

Companies will be able to show, demo and sell products to the thousands of spectators who turn out for the race start, as well as to racers and crew members as the race from California to Maryland kicks off.

“There are so many bike and outdoor enthusiasts at the start of the race in Oceanside that we decided to let great companies showcase their products to our targeted, quality fans,” RAAM president Fred Boethling said.

“Of the 1,200-plus racers and support staff at the event, about 50 percent are from Europe and other countries, and they are looking for the latest and greatest cycling gear — and uniquely American products that they can take home as souvenirs.”

Exhibitors will receive a prime location at the start line and athlete check-in for the race, a video interview about the brand and its products or services to use on social media, and the opportunity to pre-purchase space at RAAM Fest 2019 at 2018 pricing.

For more information, contact Steve Boehmke at 714-394-5461.

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Via:: Bicycle Retailer and Industry News