Parvilla Cycles holds grand opening in new, larger location

By Toby Hill

Move allows retailer to purchase its own building and expand fit studio.

EDGEWATER, Md. (BRAIN) — Parvilla Cycles held a grand opening celebration on Saturday, May 19, following the retailer’s move to a larger location it purchased in Edgewater, Maryland. The 7-year-old store moved only a short distance but was able to double its space and expand its fitting studio.

Parvilla Cycles opened in 2011 by Stu Waring and Iain Banks, and that partnership remains today. “Moving to a larger location enabled us to purchase our own building, build out the store in a customer-friendly layout and ultimately be part of a greater community in the South River Colony Main Street,” owner and store manager Sarah Banks said.

Waring, who is also the retailer’s head bike fitter, oversaw the build-out. With fitting and custom bikes a mainstay of the store, a dedicated space for bike fit was needed. “With the building only being 13 years old, it was primarily an interior build-out. But having an architectural background, I knew how we wanted to design the space to incorporate our dedicated fitting studio as well as the retail area,” Waring said.

The shop’s grand opening included group rides with demos …read more

Via:: Bicycle Retailer and Industry News