PORTLAND, Ore. (BRAIN) — The Bicycle Product Suppliers Association has entered into a new 3-year partnership for stats on the industry with The NPD Group. As part of the deal, BPSA will now gain access to what NPD calls “rest of market data”, which is sell-through of bicycle products at mass retailers (think Walmart or Kmart), sporting goods (think Dick’s, Academy, Modell’s, etc.) and online retailers (including Amazon).
Previously, BPSA members would have monthly access to IBD sell-through numbers only, in addition to wholesale sell-in data. BPSA collects complete bicycle sales data sold into retail as part of its sell-in data. But retail sell-through data, collected by NPD Group, includes both complete bicycles as well as parts and accessories. Sell-through data is received from a panel of retailers.
Thirteen suppliers, representing about 20 brands, currently report their wholesale data to NPD, which compiles the monthly reports. All of the industry’s top brands are currently reporting their sales. Reporting companies include ASI, CSG, Haro, Jamis, QBP, Accell, Trek, Norco, Specialized, Giant, Kona, Downeast and Felt. BPSA’s membership is much larger, but BPSA does not require that its members report their sales.
BPSA has contracted with NPD, formerly Leisure Trends Group, …read more