COTATI, Calif. (BRAIN) — Yuba Bikes is expanding its distribution throughout France and Europe with the establishment of a new distribution center, Cargo Bike Distribution SAS, located near Annecy, France.
Yuba has been growing sales and presence throughout France to the point where expansion was the next logical step, in order to continue to provide the best service to their dealers and consumers, the company said. Harald Marzolf, a long time player in the French outdoor industry, will be managing operations, sales and marketing for Yuba in France. Previously, Marzolf oversaw the watersports company NeilPryde.
Yuba will be working with Cyclable, Yuba’s main dealer, importer and reseller in France to serve the French market.
“The demand for Yuba Bikes is strong in France,” said Benjamin Sarrazin, the founder of Yuba. “The French market loves the Yuba brand because of the combination of utility, ease of use and West Coast style.”