Italian Pavilion returns to Sea Otter expo, highlighting nation’s brands

By Stephen Frothingham

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit later this week for on-site coverage from Laguna Seca.

MONTEREY, Calif. (BRAIN) — The Italian Pavilion returns to Sea Otter for a second year. The Pavilion brings Italian brands together to show their bikes, apparel, helmets, accessories and more — all in one place. Many of the products on display here are made in Italy.

Eleven brands are exhibiting alongside the Italian Trade Agency, which promotes Italian manufacturing and design and connects brands with new business opportunities around the world. The ITA office in Los Angeles made it possible once again for these companies to make the trip to Laguna Seca.

“We’ve always gotten so many requests from companies to do Sea Otter, and last year our office finally said yes,” said Nighisti Egziabher, marketing/promotions officer for the ITA’s Los Angeles office. “This year, I could have filled more space if I had the budget. The companies really want to be at Sea Otter. It’s not a trade show, and Italian brands are used to interacting with the consumer because in Europe it’s common …read more

Via:: Bicycle Retailer and Industry News