DAYTON, Ohio (BRAIN) — Huffy Bicycles has announced a new line of bikes to be sold exclusively through IBDs: Batch Bicycles.
“I asked my team to find the white space,” said Huffy CEO Bill Smith. “Dealers told me there are opportunities for incremental business, in between the high end of mass market bikes, and the low end of specialty bikes. Huffy is in a unique position to leverage its strengths and provide that.”
“We’re a well-run company with 126 years of bicycle experience and significant buying power. We don’t carry overhead of mainstream IBD brands, such as the costs of a large sales force, catalogs, race team sponsorships and floor financing. We’re able to make a well-spec’d product, and offer dealers great margins, without the need for minimum buys, presale commitments, inventory requirements, or complicated discount structures.”
Smith began a dialogue with IBDs after attending 2017’s IBD Summit and Bicycle Leadership Conference. In a panel discussion at the IBD Summit, Smith said Huffy faced many of the same challenges as the IBD industry. He also began recruiting IBDs to act as Huffy warranty service centers. Huffy launched a new Service Center program in 2018.
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