NEW YORK (BRAIN) — The Dutch e-bike brand VanMoof is launching a subscription program for its bikes, starting at $19 per month.
The fee provides subscribers with unlimited exclusive access to their bike as long as they need it. The fee also covers maintenance and a theft recovery service. VanMoof makes e-bikes and a nonelectric SmartBike that has a wireless connectivity features, including an integrated lock operated by Bluetooth. If stolen, the bikes can be tracked with a GPS and Bluetooth system.
Subscribers pick up their bike at their nearest VanMoof store: they are in Brooklyn, San Francisco, Paris, Amsterdam, Berlin, Tokyo and Taipei. The bikes can be returned to any of the stores for maintenance or repair. Although subscribers can take their bikes anywhere, the company said the program is most convenient for subscribers who live close to a VanMoof store so they can bring the bikes in for maintenance. Subscribers who travel to another city with a VanMoof store can borrow a bike there.
Subscribers can end their contract by returning the bike to a store. Or they can sell the subscription to another user to defray the cost of the startup fee.
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