adds house-brand clothing, with bike clothes to come

By Stephen Frothingham

PARK CITY, Utah (BRAIN) — E-commerce retailer this week announced a new line of branded apparel for outdoor and casual use and said it would add mountain bike items to its new house brand later this year.

The Backcountry Lifestyle collection includes technical rainwear, T-shirts, dresses, shorts, pants, hoodies and shirts. A company representative told BRAIN that a mountain bike short and T-shirt, in men’s and women’s styles, will be added in July.

Backcountry also is planning a more ambitious fall/winter line of Backcountry-branded technical clothing designed for backcountry ski and split-board touring, as well as more casual items.

“Historically, Backcountry has curated premium outdoor products for the discerning adventurer. We’ve excelled at this because we’re on the front lines of customer sentiment, and our Gearheads live and breathe the products that allow us to pursue the activities that inspire us,” said Jonathan Nielsen, Backcountry’s CEO. “Now we’re taking that passion, expertise and decades of industry knowledge, and combining it to create product. It’s exciting for us, because we are uniquely qualified to put these learnings to work.”

The company said the fall/winter line collection includes Backcountry-branded layering and insulation pieces, as well as products created in partnership with …read more

Via:: Bicycle Retailer and Industry News