Competitive Cyclist hires TRUE Communications for PR

By Stephen Frothingham

SALT LAKE CITY (BRAIN) — Competitive Cyclist has hired TRUE Communications as its official press representative.

Competitive Cyclist started in 1998 in Little Rock, Arkansas, in a 1,100 square foot bike shop. In 2005, they switched exclusively to e-commerce, and in 2011, the brand was purchased by Backcountry.com and moved to Salt Lake City.

Today, Competitive Cyclist says it sells and ships more than 10,000 bikes a year, and offers brands including Assos, Castelli, ENVE, SRAM, Shimano, Fox, Wahoo, Pinarello, Santa Cruz and others. Competitive Cyclist also sponsors an elite U23 mountain bike team, Summit Bike Club.

“TRUE is proud to partner with Competitive Cyclist, and looks forward to facilitating news around the company, major events and exclusive product launches,” the company said.

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Via:: Bicycle Retailer and Industry News