Accell North America acquires Beeline Bikes

By Stephen Frothingham

ANA was the largest investor in the mobile service franchiser, now it is full owner.

KENT, Wash. (BRAIN) — Accell North America has acquired Beeline Bikes, the mobile service franchiser. ANA has been an investor in the company for several years.

“We launched Beeline five years ago to address the huge opportunity in the market to provide a friendly, professional and convenient service experience to all types of cyclists,” Pete Buhl, the co-founder and CEO of Beeline Bikes, said in a statement. “ANA has the same vision and can invest to further it. I couldn’t be more excited about our future.”

ANA said it will be focused on growing the Beeline Bikes footprint in North America.

“ANA is 100 percent focused on empowering IBD’s to remarkably serve cyclists the way they research and buy today – across multiple channels,” said John Short, the CEO of ANA. “The acquisition of Beeline Bikes enables us to offer expansion to our IBD partners; it brings convenience, high-touch service, and an experiential and data-driven solution that rapidly expands our consumer reach while bolstering value to our growing franchise and IBD network.”

ANA is the North American parent company of Diamondback, Haibike, iZip, Raleigh, and Redline …read more

Via:: Bicycle Retailer and Industry News