BOULDER, Colo. (BRAIN) — VeloPress has named Renee Jardine as its new publisher. Jardine was previously the company’s editor and associate publisher and has worked in a variety of roles over her 16-year tenure with the company.
Jardine takes over for vice president and Ted Costantino, who retired on March 14 after leading VeloPress for 14 years. VeloPress is the book publishing division of Pocket Outdoor Media, which acquired it, along with VeloNews, Triathlete, Women’s Running and other media properties last year.
Costantino said, “Renee has had a hand in every operation behind the scenes, from financial planning to marketing and promotion to royalties to sales support.
“I had always planned to turn over this busy enterprise to Renee and now is a great time to do so.”
Under Costantino, VeloPress quintupled sales and revenue to become the top-selling publisher of books about cycling, triathlon, running, and swimming. The press’s best sellers include The Triathlete’s Training Bible by Joe Friel, Racing Weight by Matt Fitzgerald, Zinn & the Art of Road Bike Maintenance by Lennard Zinn, the Feed Zone Series of cookbooks for athletes by Dr. Allen Lim and chef Biju Thomas, and the Believe Training Journal Series for runners by Lauren Fleshman …read more