KETCHUM, Idaho (BRAIN) — CrankTank has announced two new brand sponsors for its June Impact Media Event in Sun Valley. The event organizer also announced that Sun Valley-based endurance rider Rebecca Rusch and bike media veteran Zap Espinoza will participate in a PeopleForBikes Draft Meetup event planned for the closing evening of the Summit.
The two new sponsors are the titanium bike maker Moots Cycles and the performance sock brand Swiftwick.
CrankTank also announced that Western Spirit Cycling will provide guiding services and logistical support for scheduled Impact rides.
Additionally, Impact has secured a couple bike industry celebrities to headline the People for Bikes Draft Meetup that will complement the daily rides.
Espinoza has agreed to MC the Meetup, introducing panelists and mediating discussions. Rusch will offer her insights into the rise of gravel bike riding during the Meetup.
“We created Impact to serve a greater purpose beyond introducing product. We want it to be impactful to the bicycle business at large,” said CrankTank’s vice president, Adrian Montgomery. “Bringing retailers, land managers and bike advocates all together at a Draft Meetup with the media and brands we will have in Sun Valley create a rallying point for cycling in the local community. We have …read more