FORT COLLINS, Colo. (BRAIN) — Niner Bikes has hired Reese Ruland as the brand’s new social media manager. Ruland comes to Niner with a diverse background in the outdoor and cycling industry, most recently working in social media for TrainingPeaks and Specialized Bicycle Components.
“I’m extremely excited to work with Niner,” Ruland said. “I’m surrounded by creative, motivated and fun people at work and I want the brand voice to reflect our passion. We make bikes that all of us enjoy riding, let’s embrace that.”
“One of my big goals is to reach out to riders who have maybe previously passed us by. In the future, I’d like to see even more women on our bikes.”
Ruland said she wants to focus efforts on women’s cycling, community outreach and telling authentic stories from the brand’s riders.
“The beauty of the bike industry is that we are providing people with a vehicle for adventure. I’d love to tell more stories about people traveling with their bikes or highlight crazy races or routes.”