Fyxation Bicycle Co. buys Pedal Milwaukee Building

By Stephen Frothingham

MILWAUKEE (BRAIN) — Fyxation has acquired the Pedal Milwaukee Building, a 1929 brick building that will house the brand’s design center and corporate offices as well as warehouse space. The building also is home to Wisconsin Bike Fed, Velobahn Coffee and Team Sports, Inc, which is owned and managed by Tom Schuler, the building’s previous owner.

Schuler, a former Olympic cyclist and founding member of the 7-Eleven Cycling Team, bought the building in 2011 and had always intended to make the building a hub for cycling-related businesses. Fyxation said it intends to keep that vision for the building and plans to lease additional space to businesses that share in their vision of encouraging an active lifestyle that benefits Milwaukee and beyond.

The co-founders of Fyxation, Ben and Nick Ginster, purchased the building through a new venture, Next Session, LLC.

The 12,200 square foot building is located off the Hank Aaron Trail in Milwaukee’s Silver City neighborhood.

Fyxation is no stranger to the building. The first commercial space the brand ever leased was in the same building. After leasing the space for several years, Fyxation moved its retail operations in 2015 to Riverwest. They will maintain their Riverwest retail location at …read more

Via:: Bicycle Retailer and Industry News