By Toby Hill
CALABASAS, Calif. (BRAIN) — Fox Racing introduced its deep-coverage Flux trail helmet back in 2006. It quickly became the company’s best-selling mountain bike product in both unit and dollar sales, and has remained that way. So it’s understandable that, although the Flux has received some minor refinements over the years, it hasn’t gotten a ground-up redesign. Until now.
At a media and retail launch Wednesday in Southern California, Fox detailed the new Flux, which maintains the classic look of the original but also take cues from the brand’s newer Proframe full-face all-mountain helmet and Metah open-face helmet.
“Having such an iconic helmet in the market sets a really high bar to meet. And the design team, when they set out to create this helmet, really kept that in mind all the way through the process,” said Chris Blum, Fox’s MTB category manager.
Currently available at retail, the 2018 Flux comes in MIPS ($149.95) and non-MIPS ($99.95) versions. Both iterations get new fit features including a 300-degree retention system that starts near the rider’s temples and pulls snug from the back of the head via a large one-handed adjustment dial. Adjustment points at the front and rear …read more