Eurobike will offer prizes and rewards to encourage show goers to bike to the show

By Stephen Frothingham

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the Eurobike trade show are trying to encourage visitors to use bike to get to the show this year, partly in an effort to reduce traffic and parking challenges.

“The bicycle industry is trying hard to show the world that bicycles are not just an equivalent but actually the better means of transport. However, at the industry’s leading trade fair, the vast majority of trade visitors and exhibitors have thus far been traveling to the exhibition grounds by car, even from a short distance. In this case the aspirations of market participants for their own product and its use/reality do not yet fit together. We want to change that,” said Klaus Wellmann, the CEO of Messe Friedrichshafen, the show’s owner.

In a press statement, the show said, “If only one in five people from Friedrichshafen and the surrounding area were to switch to cycling during Eurobike, traffic jams and the search for parking would be history.”

At this year’s show, which is July 8-10, the Messe Friedrichshafen and the provider of the app Radbonus will be launching campaign to stimulate cycling traffic.

The Radbonus app records kilometers traveled by each cyclist and …read more

Via:: Bicycle Retailer and Industry News