VANCOUVER, British Columbia (BRAIN) — Five days after Mountain Equipment Co-Op publicly acknowledged that thousands of members had asked it to stop selling Vista-owned outdoor and bike brands, the Canadian retailer said it is suspending further orders and selling through existing inventory.
Vista Outdoor is the parent company of Bell, Giro, Blackburn and CamelBak. It also is a major supplier of gun and ammunition products. It owns Savage Arms, a leading manufacturer of assault rifles, among other brands.
In recent days, consumers and retailers have called for the boycott of Vista’s bike brands as the political debate around gun control following the Parkland, Florida, high school shootings heats up. A petition asking that MEC stop carrying Vista’s brands had garnered more than 50,000 signatures by Thursday.
MEC carries Bollé, Bushnell, CamelBak, Camp Chef and Jimmy Styks. It does not sell Giro or Bell helmets. The Canadian co-op has more than 5 million members and operates 22 stores.