2XU expands apparel partnership with USA Triathlon

By Toby Hill

SANTA MONICA, Calif. (BRAIN) — 2XU has expanded its partnership with USA Triathlon, making 2XU the organization’s exclusive cycling apparel partner. The company will continue to serve as the exclusive compression apparel partner and an official training apparel partner of the national governing body for triathlon.

“We are thrilled to expand our partnership with USA Triathlon beyond just compression and training apparel to include team and custom wear for cycling,” said Kyle Martin, director of brand marketing and Communications at 2XU. “This alliance with USA Triathlon is an outstanding launch platform for our new, custom cycle range and a way to showcase our commitment to our triathlon heritage.”

2XU will outfit members of the USA Triathlon and USA Paratriathlon National Teams with compression wear, cycling and training apparel. The company will also supply race R-shirts and other apparel giveaways at USA Triathlon’s four owned National Championship events: Duathlon, Collegiate Club & High School, Youth & Junior and Age Group (sprint and Olympic distance).

USA Triathlon annual members will continue to receive a 20 percent discount on 2XU products, including compression tights, tops, socks and other training gear, and now including its full line of cycling apparel. A new co-branded product line will …read more

Via:: Bicycle Retailer and Industry News