By Toby Hill
MASSA MARITTIMA, Italy (BRAIN) — Ten brands and 16 journalists from global media outlets took part in the inaugural edition of Bike Connection Winter, a cycling media event presented by marketing and business development consultancy Bike Connection Agency.
From Feb. 5-8, journalists talked with brands in private one-on-one meetings and went on test rides and photo and video shoots on Massa Marittima’s renowned trails.
“The event proved equally valuable for established brands and media to reinforce existing relationships, as well as for new, emerging participants, who got to form new valuable connections,” Bike Connection Agency stated.
Organizers also announced that Bike Connection Summer will held June 18-21 in Les Gets, France. For more information or to register for Bike Connection Summer, interested parties can email firstname.lastname@example.org.