COLORADO SPRINGS, Colo. (BRAIN) — Frog Bikes, a British brand that specializes in offering lightweight kids’ road and mountain bikes, has reached a sponsorship agreement with USA Cycling to be the organization’s Official Kids’ Bike through 2020.
Frog launches in the U.S. market last year and sells exclusively through IBDs.
“We are excited to partner with Frog Bikes to introduce their innovative kids’ bike design to the United States cycling community,” said USA Cycling’s chief marketing and sales officer, Fuad Hamza. “A core component of USA Cycling’s mission is to develop the sport of cycling at all levels. We believe that this new relationship with Frog Bikes will encourage more families to get involved in cycling and grow the sport.”
Jerry Lawson, the founder of Frog Bikes, said, “Having only launched Frog Bikes in the U.S. a year ago, we are absolutely thrilled to be working with USA Cycling. We have a lot of respect for what USA Cycling has achieved for the sport and are proud to be working alongside them. Our goal has always been to make cycling more accessible and get more kids on bikes. This partnership will allow us to do just that and more.”
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