Belgian Cycling Factory establishes US distribution center

By Stephen Frothingham

Ridley and Merckx products will ship out of Iowa-based North America Cycles starting in April.

AMES, Iowa (BRAIN) — Belgian Cycling Factory, owner of the Ridley and Eddy Merckx bike brands, has reached a new warehousing and marketing agreement with North America Cycles in Ames, Iowa.

Beginning in April, a full range of Ridley and Merckx products will be warehoused in NAC’s Midwest distribution center for expedited delivery of bikes, frames, Forza brand parts and replacement service items.

“We are honored to be chosen to work with the Belgian Cycling Factory brands and people, and look forward to building a dealer network across the U.S.” North America Cycles president Matt Nims said in a release.

Belgian Cycling Factory CEO Jochim Aerts stated: “The partnership with North America Cycles is the next step in the further expansion of our bike business in the United States. They are our logical choice as U.S. distribution center as we share important values such as professionalism, authenticity and flexibility. We’re eager to proceed our new cooperation with the North America Cycles team.”

North America Cycles’s CEO, Nyle Nims, added, “We look forward to adding professional sales representation in several open territories and welcome rep inquiries for Ridley and Eddy …read more

Via:: Bicycle Retailer and Industry News