EUGENE, Ore. (BRAIN) — Rolf Prima Wheels has hired industry veteran Tom Kern as national sales manager, overseeing sales for Rolf Prima and its new rim brand launched this fall, Astral Cycling. Kern had recently been director of sales at Faraday Bicycles in San Francisco.
“We worked with Tom as an outside rep back in the day, so it is great that we are coming full circle and getting the opportunity to work with him again,” Rolf Prima owner Brian Roddy said. “His background as an outside rep and then as a sales manager at various companies will be a great addition to our team.”
Kern said, “I’ve watched the growth of Rolf Prima from afar through the years, and now with the addition of Astral rims it’s great to be back on the team.”
Rolf Prima will be at CABDA and the North American Handmade Bicycle Show this month, and will also attend Sea Otter, Interbike and the Philadelphia Bike Expo this year.