LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News has hired Ellen Butler as its Western sales representative. Butler will work with brands in the Western region to develop effective trade advertising campaigns to help them achieve their marketing goals.
“Ellen is a dedicated professional who brings a high-touch, personalized approach to media sales. She has built strong relationships by helping her customers build successful marketing plans and becoming a trusted advisor,” said Megan Tompkins, the magazine’s publisher. “We’re thrilled to have her digital sales and marketing expertise as well as we continue to expand BRAIN’s digital offerings.”
Butler got her start in cycling in a Burley trailer, graduated to tandem stoker, and worked at a bike shop in high school. She then served as collegiate cycling club president, raced in the Indiana University Little 500, and received her degree in Recreation Administration. She’s worked with race promoters, handled marketing for CatEye USA, and now owns her own sales and marketing business, Butler Strategic.
Butler will continue her role with the advertising sales team at Rotating Mass Media selling their consumer brands Dirt Rag, Bicycle Times and Dirt Fest. This spring will mark her sixth year in advertising …read more