Santa Cruz Bicycles and others launch campaign to help restore trails after California wildfires

By Stephen Frothingham

SANTA CRUZ, Calif. (BRAIN) —Santa Cruz Bicycles, FOX, Shimano, White Industries and WTB have donated a pair of custom-painted Santa Cruz Hightower Lts that are being raffled to support the “Back On Trail” campaign, which will fund trail reconstruction projects in the wake of recent wildfires in California.

The month-long fundraising campaign will benefit the Redwood Empire Mountain Bike Alliance and the Santa Barbara Mountain Bike Trail Volunteers, who will each spearhead reconstruction efforts in their respective regions.

Santa Cruz Bicycles graphic designer Campbell Steers said he drew inspiration from CalFire firefighting equipment for the custom graphics and build spec on the bikes. One of the bikes is red and one is white.

“We talked to our shops, reps and customers in the areas affected by the fires and above all they expressed a real desire for a return to normalcy,” said Santa Cruz CEO Joe Graney. “We all know how a good bike ride makes you feel, and we want to help people get back to that.”

Entries to win the bikes are available by making donations at backontrail.org — with one raffle entry for every $5 donated. The campaign runs the entire month of February with the two …read more

Via:: Bicycle Retailer and Industry News