BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, LLC, the new owner of VeloNews and other titles, has hired Mark Gouge as publisher for the VeloNews brand. Gouge will be responsible for advertising sales across its print, digital, and social platforms, as well as the general business direction of VeloNews. Gouge is a 12-year media veteran who previously worked for Cycling Tips, MTBR/Roadbike Review, and Ironman. He was digital advertising sales manager for VeloNews from 2004 to 2011.
Rob Wood, Pocket’s chief revenue officer, said, “As Pocket continues to build out its in-house sales and marketing team, Gouge’s experience and leadership will be key to our success. Our vision is to nurture our relationships with both our readers and our advertisers to ensure that our brands are truly indispensable to both. We’re thrilled that he’ll be leading the charge to reestablish VeloNews as the authoritative voice in the world of cycling. There is no one in the cycling industry better qualified to drive this business forward than Mark.”
Fred Dreier, the editor-in-chief at VeloNews, said, “Mark has his finger on the pulse of the American cycling industry, and he understands the various trends that are shaping its direction. He knows how independent …read more