Time Sport’s Alpe d’Huez marks return for French brand

By Toby Hill

PARK CITY, Utah (BRAIN) — Evoking one of the Tour de France’s most storied ascents, Time Sport’s new Alpe d’Huez range is designed to tackle epic climbs and maintain a stable, predictable ride on long, challenging descents.

It’s the French brand’s first new model in four years, following the 2014 death of Time founder Roland Cattin and the company’s subsequent acquisition by French snowsports giant Rossignol two years ago. Leveraging Rossignol’s long-standing relationship with the French ski village of Alpe d’Huez, where the company provides rental and demo equipment, Time has secured exclusive rights to the name for the cycling market.

“The new Alpe d’Huez range symbolizes a turning point in Time’s history. After a period of transition into the Rossignol Group, we are proud to launch a new frame collection that marks the renewal of Time, with an iconic name and mechanical characteristics never before reached,” the company stated in a release.

The range starts with the Alpe d’Huez 21, named for the first of the famed climb’s 21 turns. Featuring a 930-gram carbon frame, it’s available only as a complete and starts at $3,500 with a Shimano Ultegra 8000 build — the lowest price point ever for …read more

Via:: Bicycle Retailer and Industry News