Argon 18 announces three new US regional sales agencies

By Stephen Frothingham

MONTREAL (BRAIN) — Argon 18 has signed new independent sales agencies in the Midwest, Rocky Mountains and Texas regions.

DJW Sport will service the brand’s retailers in Texas, Oklahoma, Louisiana and Arkansas regions, while Multisport Arsenal will manage the Midwest and SportDeb will service the brand’s retailers in Colorado and Utah.

“To grow the market in these regions, we have made it our mission to align with quality agencies that understand the value of the Argon 18 brand and how to strengthen our current partners in these focus areas,” said Tim McCulley, the company’s USA director of sales & strategies.

“These independent rep agencies allow for Argon 18 brand development into select stores that fit the sales platform of Argon 18. This is a win-win situation for all of us,” said Claude LeBlond, the brand’s vice president of global sales & strategies.

This announcement aligns with the recent addition of McCulley and the signing of USA triathlon athletes Heather Jackson.

“Our goal is to improve upon and provide superior service to our partners at Argon 18. By adding these additional team members to the Argon 18 family, we are several steps closer to achieving that goal,” added McCulley.

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Via:: Bicycle Retailer and Industry News