IRC is named ’Official Tire Partner’ of Belgian Waffle Ride

By Stephen Frothingham

CARLSBAD, Calif. (BRAIN) — Organizers of the Canyon Belgian Waffle Ride have named IRC Tire as the event’s Official Tire Partner.

The BWR covers a rolling route of about 140 miles, including roughly 41 miles on dirt (the exact route changes every year), making it a challenge for riders and their tires.

“We are truly excited to partner with IRC Tire for the seventh edition of the Canyon Belgian Waffle Ride,” said Michael Marckx, BWR’s creator. “To survive the unique, challenging and diabolical BWR course, there is no more important feature on our bikes than the tires we roll on. The wrong tires can spell disaster, but the right tires can ensure a smooth, successful, even joyous experience, and that’s why we have partnered with IRC Tire.”

IRC is highlighting two tires as its choice for the event: The company said it Formula Pro 700c x 28 Light tubeless is perfect for road frames with limited tire clearance, while the SeracCX Sand 700c x 32 tubeless is well suited for frames with more clearance. Both tires can be purchased via the BWR website store. For information on all IRC tires visit

“We wanted to be part of the BWR because …read more

Via:: Bicycle Retailer and Industry News