By Toby Hill
MUNICH, Germany (BRAIN) — Technical pack and equipment maker EVOC Sports has signed Colorado-based Uncommon Communications as the brand’s North American public relations and communications agency.
“The EVOC line is as deep as it is fun, and we have years of experience riding with their bags,” Uncommon’s Mike McCormack said. “Lending a hand as EVOC brings progressive designs and obsessive attention to detail to North American riders, skiers and photographers feels a lot like showing someone your favorite singletrack or laughing as you point them toward your secret powder stash.”
Tasked with raising awareness for the brand in North America, Uncommon will also launch and oversee an ambassador program targeting key photographers and influencers in the bike, snow and travel markets.
“At EVOC the quality of the product is our chief measurement, and it’s clear that Uncommon Communications operates in the same way,” EVOC marketing manager Jan Sallawitz said. “We’re very pleased to have such an adept public relations agency representing the EVOC brand in the USA.”
EVOC will exhibit at the ISPO show in Munich, Germany, next week and will be at the Sea Otter Classic in Monterey, California, in April. North American media can send inquiries to Uncommon’s Jordan Carr at …read more