Vintage Electric opens headquarters showroom, hires Simbol Communications

By Stephen Frothingham

SANTA CLARA, Calif. (BRAIN) — Vintage Electric has hired Park City, Utah-based Simbol Communications as its public relations agency of record.

The e-bike brand also announced it has recently opened a showroom adjacent to their headquarters in Santa Clara. The showroom features all their newest models.

Simbol will be working to promote the brand in the bike industry as well as with a variety of consumers and publications, from luxury lifestyle to men’s interest, business, and motor sports, for example.

“Our typical consumer is often less interested in this as a bicycle and more interested in the transportation and performance benefits, along with their elegant style, and outstanding quality: Many are looking for a pedal-powered equivalent to their classic sports car or motorcycle, while others simply demand the most fun and efficient form of transportation they can find,” said Scott Brown, Vintage Electric’s CEO. “And everything with our brand is designed to mimic that high-end vehicle-shopping experience, from our gorgeous new showroom adjacent to our Santa Clara HQ, to our home delivery system for new bikes, and even our at-home service program that sends the shop right to consumers’ doors.”

Simbol co-founder Nic Sims said, “When Vintage Electric hired us, the first …read more

Via:: Bicycle Retailer and Industry News