GU offers Birthday Cake Energy Gel to celebrate company’s 25th year

By Stephen Frothingham

BERKELEY, Calif. (BRAIN) — Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel in a Berkeley kitchen. Vaughan was looking to make a more digestible fuel for his daughter, a top ultra-marathoner.

“In the late ’80s, we recognized that endurance athletes weren’t feeding their bodies with the nutrients they needed most, and their performance was suffering as a result. That was the spark that led my father to research the role nutrition plays in exercise physiology. The original GU Gel is a significant outcome of that research,” said Brian Vaughan, co-founder and CEO of GU Energy Labs. “I look back on all that we’ve done as a company, all the incredible performances we’ve helped fuel, and I’m thrilled for what the future holds.”

To celebrate its 25 years, the family-owned company is offering a limited-edition Birthday Cake Energy Gel, which packs all the same functional ingredients of other GU flavors.

Created for daily training, the Birthday Cake Gel packs energy-dense calories in a portable 100-calorie packet to keep athletes fueled and feeling good.

The gel is available in a box of 24 for MSRP $36 or a box of 8 for $12, or a …read more

Via:: Bicycle Retailer and Industry News