Chamois Butt’r offers new ’eco-friendly’ retail packaging

By Stephen Frothingham

PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt’r is now shipping its products in new, more environmentally-friendly Retail Ready Packaging that can be put straight onto the shelf or display hook with a limited amount of unpacking.

“In doing research and analysis for this project, we determined that approximately 80 percent of the Chamois Butt’r POP displays were discarded into the trash or hopefully recycled. They were never used by the retailer or seen by the consumer so it was wasteful,” said Curt Shelman, the COO of Paceline Products/Chamois Butt’r. “This new RRP will be just one box that easily converts into a POP display, and will result in less packaging and waste and it will save time unpacking.”

The company said the new Retail Ready Packaging makes its products easy to ship, handle, identify, open, and recycle. Chamois Butt’r 8-oz. tubes of Original, Her’, and Eurostyle creams will ship in the new Retail Ready Packaging beginning in March.
The packaging is printed with environmentally-friendly ink and meets Sustainable Forestry Initiative standards. The products used in the manufacturing are from “Certified Sourced” fibers.

For additional information visit chamoisbuttr.com.